Conquer Cancer Foundation of the American Society of Clinical Oncology
Last updated September 27, 2016.
The Conquer Cancer Foundation of the American Society of Clinical Oncology (hereafter the “Foundation,” “we,” or “us” or “our”) was created by the world’s foremost cancer doctors of the American Society of Clinical Oncology, Inc. (“ASCO”) to seek dramatic advances in the prevention, treatment and cures of all types of cancer. In striving to realize its vision of a world free from the fear of cancer, the Foundation works to conquer this disease by funding breakthrough cancer research and sharing cutting-edge knowledge with patients and physicians worldwide, by improving quality of and access to care, and by enhancing quality of life for all who are touched by cancer.
The Foundation collects and maintains the following types of donor information when you make a donation with us:
• Contact information, such as name, address, telephone number and e-mail address
• Giving information, such as gift date, gift amount, payment type, and referrer.
• Information on events attended, publications received and special requests for program information
• Information provided by the donor in the form of comments and suggestions
This information is kept on file for record keeping purposes. It is also used to analyze overall giving patterns in order to make more accurate budget projections, as well as to understand donors’ interests in our mission and to update them on the Foundation’s plans and activities. This information is shared with staff, board members, volunteers and consultants of the Foundation and its affiliated organizations, such as the American Society of Clinical Oncology, on a confidential and need-to-know basis.
From time to time, the Foundation shares, rents, or exchanges its list of direct mail supporters with other organizations and third parties to benefit our mission, programs and activities. We have found this to be the most cost-effective method of reaching additional potential constituents and hope you value the information they send you. Your name and contact information is only made available to these carefully screened organizations directly or through third-party mailing agents for limited uses. Such organizations will not have continued access to your name and address unless you choose to respond to their initial mailing or decline to opt-out of receiving advertising from them. We may also share your name and contact information with third-parties in order to serve targeted advertisements to you on behalf of the Foundation or share your information with third parties acting on our behalf. You have the opportunity to have your name removed from a list rental, exchange or sharing program at any time by contacting our Donor Relations center at (571) 483-1700.
It is the policy of the Foundation to communicate with donors according to their expressed preferences whenever possible. The Foundation will discontinue or change the method used to contact any person upon that person’s oral, written, or email request directed to the organization as provided below.
Conquer Cancer Foundation of American Society of Clinical Oncology
Donor Relations Center
2318 Mill Road
Alexandria, Virginia 22314
Telephone: (571) 483-1700
Upon a person’s (or a person’s authorized representative’s) request that the Foundation discontinue further contacts, the person’s name and address will be promptly modified in the Foundation’s donor database to ensure that no further contact is made with the person. The Foundation will also take steps to ensure that no further contact is made with the individual and that the person’s name is marked accordingly in any external databases or records under the Foundation’s control.
The Foundation subscribes to the Donor Bill of Rights, which was created by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE), and the Giving Institute: Leading Consultants to Non-Profits.
Philanthropy is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary to the quality of life. To ensure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the nonprofit organizations and causes they are asked to support, we declare that all donors have these rights:
I. To be informed of the organization's mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.
II. To be informed of the identity of those serving on the organization's governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
III. To have access to the organization's most recent financial statements.
IV. To be assured their gifts will be used for the purposes for which they were given.
V. To receive appropriate acknowledgement and recognition.
VI. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.
VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.
Conquer Cancer Foundation of the American Society of Clinical Oncology
Last modified: August 21, 2019
About this Policy
We’ve broken this policy down into the following sections, so you can easily find the details you need.
- Who We Are
- How This Policy Applies
- Who Collects Information
- How We Collect Your Information
- What We Collect
- How We Use Your Information
- How We Share Your Information
- Keeping Your Personal Information Secure
- Your Rights And User Restrictions
- How To Contact Us
- International users
We are the Conquer Cancer Foundation of American Society of Clinical Oncology and its corporate affiliates and their subsidiaries, including American Society of Clinical Oncology, Inc., ASCO Association, CancerLinQ, and QOPI Certification Program (collectively, “Conquer Cancer”).
- “we/us/our” means Conquer Cancer as described above; and
- “third party” means someone who is not you or us.
Our registered office is Conquer Cancer Foundation of American Society of Clinical Oncology, 2318 Mill Road, Suite 800, VA, 22314, USA. We are registered in the United States of America with the Virginia State Corporation Commission under SCC ID 0514338-3.
- When you visit the Website, including collection through tracking technologies.
- Through email, text, other electronic messages, paper registrations, telephone inquiries or communications between you and the Website or Conquer Cancer. Note that “Website” is further defined in Section 13, Glossary.
- We collect through any other means not referred to above.
Conquer Cancer Pages and Content Managed by Third Parties
The Website contains certain third party managed pages hosted, operated, or managed on Conquer Cancer’s behalf (“Third Party Managed Pages”). Our contracted third-party service providers may directly collect PII and other information from you as necessary or recommended for completing authorized transactions or other engagements you undertake with Conquer Cancer on these pages, including interactions with you, such as submission through our grants portal or engagement in certain peer to peer fundraising activities. Examples of these Third Party Managed Pages include our grants and awards portal, peer to peer fundraising site, donation pages, application submission sites, shopping cart pages, and others.
The Website also makes use of third-party Cookies, Web Beacons, Pixels, and dynamic tags, which may allow third parties to collect information about you and your activities on the Website and provide you, or enable others to provide you, with functionality within our Website, additional personalization, or with advertising. For additional information concerning Cookies, Web Beacons and Pixels, see Section 13, Glossary.
Links to External Sites
Third Party Cookies
Third party websites that you visit from time to time may drop their own Cookies, Web Beacons, Pixels, or other tracking technologies on your browser or device. Conquer Cancer is not responsible for the information collected by those third parties or their privacy practices.
We will collect your personal information when you, for example:
- Buy or use any of our products and services;
- Use our network or other Conquer Cancer products and services;
- Make a donation to Conquer Cancer;
- Participate in one of our fundraising activities, including peer to peer fundraising;
- Become an ASCO member;
- Register for or select a specific product or service, including RSVPing to attend an event, engaging in planned giving, grant submissions, peer to peer fundraising activities, and others;
- Subscribe to email communications, alerts, community forums, or other services from us;
- Contact us through various channels, including social media channels, or ask for information about an event, publication, product, or service;
- Take part in a competition, award, grant, or survey;
- When you use specific searches or directories we provide, such as our Search for a Participant or Search for a Team campaign search databases;
- Visit or browse our Website or other Conquer Cancer digital properties;
- Have given permission to other companies to share information about you; or
- Are the member of a business that we acquire.
We may collect information when such information is available from another public source. We also collect information from certain organizations, where appropriate and to the extent we have legal grounds to do so. These include fraud-prevention agencies, business directories, billing calculating agencies, and connected network providers.
The types of information we may collect depend on the ways in which you engage with Conquer Cancer as well as the products and services you elect to receive. This may include, where applicable:
- Your title, name, address, phone and/or mobile number, your date of birth, gender, employer, and email address;
- Your credit or debit card information, information about your bank account and other banking information – for example, we’ll collect the data necessary to process a payment whenever you make a purchase or donation;
- Information concerning your RSVP to events when you respond to our emails;
- Your location data. For example, a location is derived from your IP address, geolocation, or other data such as a zip code or name of a town or city;
- The content of your contact with us, such as a note or recording of a call you make to one of our customer service centers, an email sent, content you submit to us for our use, participation in our peer to peer fundraising initiatives, participation in donor surveys, or other records of any contact with us;
- Your account information, such as payment data, donation history, fundraising activities, membership status, account numbers, or other information related to your account.
- Credential information – we’ll collect passwords, hints, and similar security information used for authentication and access to accounts and services;
- Your preferences for particular products, services, communications, and lifestyle activities based on how you use our products and services (personalization);
- See the “Cookies” section for details on what we collect using Cookies, Web Beacons, Pixels, and other technologies, including digital advertising.
- Proof of US Citizenship or Residency (for our Medical Student Rotation and Resident Travel Award for Underrepresented Population or other grant programs), as well as state of licensure, state license number, and national provider number (NPI) (for collecting Sunshine Act information relating to grantees).
- Your browsing history. Based on your browser and device settings, Conquer Cancer may collect the categories of our Websites you have browsed on your device(s), e.g., Grants & Awards, Ways to Help), and use these interests to send you personalized marketing or advertising. We may also collect information on the website you were on before and after you visited our Website. You can opt-out of targeted advertising through Cookies and by updating your preference center. See, Section 10, “Your Rights and User Restrictions”.
- Information you provide to us about others, for example when you R.S.V.P. to an event and provide your guests’ information.
- Information we obtain from other sources, such as fraud-prevention agencies, publicly available sites, and from other data providers. This includes demographic data, interest-based data, and internet browsing behavior.
- Responding to your questions or providing information that you request.
- Providing you with products, services, charitable or fundraising activities, or opportunities you select, including associated benefits.
- Providing you with account notifications.
- Managing your account functions.
- Carrying out our obligations and enforcing our rights arising from any contracts entered between you and us, including for billing and collection.
B. Conquer Cancer’s Legitimate Business Interests. We use your information in connection with Conquer Cancer’s legitimate business interests: for example, fraud prevention, maintaining the security of our network and services, direct marketing, and improvement of our Website, products, and services. This also includes use of your Non-Personal Information (“NPI”) (see Section 13, Glossary). The NPI we automatically collect from you is generally used to render, administer, and improve the Website, our services, and our business. It helps us to improve our Website and to deliver a better and more personalized service. Purposes for which we may use your information include, but are not limited to, the following:
- Presenting our Website and its contents to you.
- Helping dynamically generate content on web pages or in electronic communications.
- Statistically monitoring how many people are using the Website or interacting with communications from us.
- Tracking generic user behavior.
- Helping us evaluate the purpose for which our users undertake certain activities, including those listed immediately above.
- Determining the popularity of certain content.
- Restricting underage use of our services.
- Speeding up your searches and facilitating log-in and navigation, including using session timers.
- Enabling us and our advertisers and social media partners to display advertisements to appropriate target audiences, including through Online Behavioral Advertising.
- Storing information about your preferences, allowing us to personalize your content.
- Locating existing peer to peer fundraising campaigns, peer to peer giving opportunities, Donor Honor Roll members, to search for campaigns in our Search for a Participant and Search for a Team databases, and to search for potential corporate gift matching opportunities.
- For other commercially reasonable purposes, including measuring advertising and promotional effectiveness and assessing which areas of the Website to remarket to you after you leave our site.
- To advise you of products, services or donation opportunities that may be available through Conquer Cancer.
- To notify you about Website maintenance, updates, changes, and new features, including products or services we offer or provide through the Website.
- To allow you to participate in interactive features on our Website.
- To provide you with donor surveys to help us improve our events or services.
- To solicit user feedback to assess user-satisfaction or other needs and interests.
- To help us in creating new tools, features, services, and philanthropic opportunities.
Whenever we rely on this lawful basis to process your data, we assess our business interests to make sure they are legitimate, that our use is reasonably necessary for the applicable purpose, and does not materially impact your privacy rights. Additionally, in some cases you have the right to object to this processing. See also, Section 10, “Your Rights and User Restrictions”.
C. Compliance with a Mandatory Legal Obligation. We use your information in compliance with mandatory legal obligations, including for example accounting and tax requirements, or as may be required by law enforcement agencies, government bodies, regulatory organizations, courts or other public authorities, or any other third party or body where such disclosure is required to satisfy any applicable law, or other legal or regulatory requirement .
D. Consent. We use your personal information when you give us consent to do so. When you give your consent for the processing of your personal information, you will be given details on how to change your mind at any time. Consent may be withdrawn or modified at any time. Visit Section 10, “Your Rights and User Restrictions” for more information.
E. Other Potential Uses For Your Personal Information
In addition to the above use cases, we may lawfully process your personal information for the following purposes:
- Use of Third Party Cookies and Other Tracking Technologies
The Website makes use of automatic data collection technologies including first and third-party cookies, log files, Web Beacons, Pixels, dynamic tags, and/or other technical means (we refer to these collectively as “Cookies”), including through Google and Microsoft advertising services. We may use these technologies to collect information about your online activities over time and across third party websites or other online services to deliver content and advertising tailored to your interests, both on the Website and on third-party websites (including but not limited to search engines and social media websites). This practice is commonly known as “Online Behavioral Advertising.”
The third parties who provide us with third-party Cookies, may use these technologies to collect information about you when you use the Website to provide you with advertising based on your visit to the Website or to collect impressions data regarding the efficacy of advertising placed with us. Third parties may have the ability to link the information they collect about you when you use the Website with other information they collect about you elsewhere on the Internet or information about the device you are using. Third parties may also collect information about your online activities over time and across different websites and other online services or mobile devices and may use this information to provide you with Online Behavioral Advertising or other targeted content.
We currently use a Cookie consent manager, providing you with more transparency about the types of Cookies we place on our website and how they function, and granting you more control over how your data is used. You can update your preferences at any time. Please remember that Cookie preferences are browser and device specific, which means that if you use a different browser or device, you will need to set your preferences on that specific browser or device. Conquer Cancer reviews our Cookie consent manager settings on a periodic basis to capture and react to new Cookies and changes in Cookie performance on our Website, so please be aware that any such changes will be reflected in the consent manager on the next available update. Our Cookie consent manager addresses Cookies we place (including third party cookies we place) on our Website – it does not address Cookies that may be placed on your browser or device by third parties unaffiliated with Conquer Cancer based on your prior or subsequent browsing history.
Please contact us at email@example.com should you have any questions or concerns.
- Disclosure of Information to Third-Party Vendors and Service Providers
Conquer Cancer has engaged third-party vendors and service providers to provide services in connection with the Website, outreach for our programs and services, and to help us manage our web presence and improve performance. We may share personally-identifiable information or “PII” or other information with these third-party vendors and service providers as necessary so that they may provide the services for which they have been engaged. PII and other information submitted to Conquer Cancer through Third Party Managed Pages are also shared with the relevant third-party vendor as necessary for completing authorized transactions. For additional information on “PII” see Section 13, Glossary.
- In addition, some of the content and services on the Website, including advertisements, are served by third parties, including advertisers, ad networks and servers, content providers, and technology and application providers.
- Some advertisers may participate in the Facebook/Nielsen program, which helps advertisers improve their measurement of advertising effectiveness. If you are a Facebook user and access a page on our site containing an ad from a participating advertiser, you can learn more about this program and find out how to opt out here: https://www.facebook.com/help/ and here: http://www.nielsen-online.com/privacy.jsp?section=leg_scs. Similar social media platforms or services may have similar programs. You are encouraged to review the privacy practices of your email providers and social media providers.
- Social Networking
- Research and Analytics
Analytics are used to, for example:
- Conduct market research and carry out research and statistical analysis including to monitor how donors use our networks, products and services;
- Frame our marketing campaigns and personalization efforts; and
- Provide reports to third parties (such reports do not contain information which may identify you as an individual).
Where applicable, we share information about you with:
- Our corporate affiliates and their subsidiaries, including American Society of Clinical Oncology, CancerLinQ, ASCO Association, and QOPI Certification Program;
- Partners, suppliers, vendors, and agents involved in developing or delivering the products and services you’ve ordered or used, or the benefits attendant to those products and services;
- Companies who are engaged to perform services for, or on behalf of, Conquer Cancer or its affiliates;
- To the public, if you choose to make a public or non-confidential donation or sponsorship, in which case your name and the amount of your donation, and any person(s) in whose honor the donation or sponsorship is made, will be disclosed;
- To the public, when you elect to participate in our peer to peer fundraising efforts – in such case, you have the opportunity, at the time of registration, to choose to make your page private, which removes the page from the search functionality of our directories, or you can choose later to make your page private by contacting Conquer Cancer’s customer service at firstname.lastname@example.org;
- Law enforcement agencies, government bodies, regulatory organizations, courts or other public authorities if we must, or are authorized to by law; and
- A third party or body where such disclosure is required to satisfy any applicable law, or other legal or regulatory requirement.
- Promotional Offers from Conquer Cancer and Third Parties
When you register or otherwise interact with our Website, you may be asked whether you want to receive special announcements and future communications by email. If you check “yes” (or the equivalent) but change your mind at any time in the future and no longer wish to receive correspondence by email, you will be able to opt-out of these services. See Section 10, “Your Rights and User Restrictions”, below, or you may call us at our donor relations center (571) 483-1700, or send us an email at email@example.com.
We occasionally survey visitors to our Website. Survey responses are used in aggregated, de-identified form to help us understand the needs of our visitors so that we can improve our site. The information may be shared on a de-identified and/or aggregated basis with third parties with whom we have a business relationship. While you may always decline to share personal information, if survey respondents provide personal information (e.g., personal email) in a survey, it is shared only with those people who need to see it to respond to the question or request, or with third parties who perform data management services for our Website, product or service. Those third parties have agreed to keep all data from surveys confidential.
- IP addresses
The Web server automatically collects the Internet Protocol (IP) address of the computers and devices that access our Website. By itself, an IP address merely indicates which computer or device sent a query, which is not PII. Only when correlated with information like user logs, query patterns, and other contextual information do IP addresses potentially convert to PII. Typically, we use this information in aggregate form to understand how our Website or advertisements are being used and to analyze how we can better serve visitors. See Section 13, Glossary, for additional information on PII.
- Event Management
Conquer Cancer also uses certain data elements to conduct event management, event data services, and for crime prevention efforts. These use cases include:
- Sharing with event co-sponsors
- Sharing with third parties involved in the event process (e.g., venue)
- Collecting information concerning compliance with our event policies.
- When you visit our premises or events, we may also collect information about you on CCTV as part of our security and crime prevention measures.
Once your data has been shared with a third party, Conquer Cancer no longer has direct control over that information, but we require our event related vendors to agree to follow applicable law including, where applicable, GDPR.
Access to data and technology relating to user information is password-protected and limited to authorized personnel and those vendors that require access to the information in order to furnish services to Conquer Cancer and our customers. In addition, Conquer Cancer uses industry standard technology to keep users’ information secure while residing on Conquer Cancer’s servers. We have specialized security teams who regularly review and improve our measures to protect your personal information from unauthorized access, accidental loss, disclosure, or destruction.
Communications over the internet (such as e-mails) are not secure unless they have been encrypted. Your communications may go through several countries before being delivered, as this is the nature of the Internet. We cannot accept responsibility for any unauthorized access or loss of personal information that is beyond our control.
We will never ask for your secure personal or account information by an unsolicited means of communication. You are responsible for keeping your personal and account information secure and not sharing it with others.
Our Website may provide links to third-party websites. We cannot be responsible for the security and content of such third-party websites. Please be sure to read that company’s privacy and cookies policies before using or putting your personal information on their site. The same applies to any third-party websites or content you connect to using our products and services.
- Your California Privacy Rights
Conquer Cancer is a 501(c)(3) non-profit organization. California Civil Code Section 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send us an email to firstname.lastname@example.org or write us at Conquer Cancer, 2318 Mill Road, Suite 800, Alexandria, Virginia 22314, Attn: Privacy or Security Officer.
- Right to Correct Personal Data
You have the right to have information held about you corrected if it is not accurate. If what we hold on you needs updating, or you think it may be inaccurate, please contact our Conquer Cancer Donor Relations Center:
Monday–Friday, 8:30am–5:00pm (ET)
2318 Mill Road, Suite 800
Alexandria, VA 22314
P: (571) 483-1700
- Right to Access Personal Data
You have the right to make a request for a copy of the personal data that Conquer Cancer holds about you. To make this request as an individual or an authorized third party, you can contact our Conquer Cancer Donor Relations Center at the above-referenced contact information.
- Right to Object to Use of Personal Data
You have the right, in certain circumstances, to object to Conquer Cancer processing your personal information. If you have questions about this right, please contact our Conquer Cancer Donor Relations Center at the above-referenced contact information.
- To Opt-Out of Marketing Messages
If you no longer want to receive marketing messages from Conquer Cancer, you can elect to opt out of all marketing communications or only selected methods (e.g., email, phone or post).
There are various ways to opt out:
- Contact our Conquer Cancer Donor Relations Center
Monday–Friday, 8:30am–5:00pm (ET)
2318 Mill Road, Suite 800
Alexandria, VA 22314
- Click the link at the end of a marketing email to unsubscribe from that type of communication;
- Use the Email Subscriptions link within an e-mail to access the appropriate preference center, and update your preferences there;
- Visit the Customer Preference Center and revise your selections; or
- Send us an email at email@example.com.
Opting out does not mean that you won’t any longer receive service-related messages, other communications from us regarding transactions you undertake with us, or messages that we have another lawful basis for sending. You may continue to receive those (unless we have indicated otherwise). If you do not wish to receive personalized marketing, or you subsequently change your mind, email us.
Please recognize that Third-Party Managed Pages (and their products and services) may have their own preference centers for communications with you relating to those specific products and services (e.g., our grant application forums). If any questions arise, contact us at firstname.lastname@example.org or email@example.com so that we can discuss your preferences.
- How to Lodge a Complaint
- Right to restrict use of your data
If you feel data we hold on you should not be processed in a particular way or for a particular purpose, please contact our Donor Relations team to discuss your rights. In certain circumstances you will have the right to ask us to restrict processing.
- Right to erasure
Conquer Cancer strives to only process and retain your data for as long as we need to. In certain circumstances you have the right to request that we erase personal data of yours that we hold. If you feel that we are retaining your data longer than we need, it is worth first checking that your contract with Conquer Cancer has been terminated or completed, which you can do with the Donor Relations center. If your contract with Conquer Cancer has been terminated or completed, then we may still have lawful grounds to process your personal data.
- Conquer Cancer Restrictions: Children Under the Age of 13
Our Website is not intended for children under 13 years of age. No one under age 13 may provide any personal information to or on our Website. We do not knowingly collect PII from children under the age of 13. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
Conquer Cancer and the Website is based in the United States and, regardless of where you access the Website, the information collected as part of that use will be transferred to and maintained on servers located in the United States. Any information we obtain about you will be stored in accordance with U.S. privacy laws, regulations, and standards, which may not be equivalent to the laws in your country of residence. By using the Website, you consent to this collection, transfer, storage, and processing of information to and in the United States in accordance with the foregoing.
If you are an International User, the GDPR (and related international regulations) requires Conquer Cancer to inform you of its use of automated decision-making tools. Conquer Cancer uses various tools, such as Google Analytics®, Microsoft Advertising and Adobe Analytics Cloud (https://www.adobe.com/privacy/marketing-cloud.html), to track your online activities to provide you with tailored advertising. You have the right not to decline decisions based solely on automated processing, including profiling.
Non-Personal Information (“NPI”). Information that may relate to an individual but does not by itself identify that individual. For example, browser information is Non-Personal Information, as is information such as gender, age, city, and physical location, when not linked with other PII. NPI may be “re-identified” through certain processes by linking it to PII relating to the same individual.
Personally Identifiable Information (“PII”). Any representation of information that permits the identity of an individual to whom the information applies to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, SSN or other identifying number or code, telephone number, email address, etc.) or (ii) by which an organization intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of gender, race, birth date, geographic indicator, Conquer Cancer donor ID and/or other descriptors). Additionally, information permitting the physical or online contacting of a specific individual is the same as PII. This information can be maintained any form. For the purposes of GDPR, PII includes personal data as defined by GDPR.
Web Beacons or Pixels (also often referred to as “clear GIFs,” “pixel tags,” “1-by-1 GIFs,” “Single-Pixel GIFs,” “1 x 1 Pixels” or “clear Pixels”). Pages of the website and our e-mails may contain small electronic files known as web beacons that permit us and/or third parties to collect Web Information during your visit to the Website. For example, Web Beacons may be used to count the number of users who have visited a page or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). Web Beacons send information back to their home server (which can belong to the host site, a network advertiser, or some other third party) from the users’ Browser, such as the IP address, the URL of the page on which the beacon is located, the type of Browser that is accessing the site, and information stored in any Cookies on the users’ computer previously placed by that server. Web Beacons can also be used to place a Cookie on the users’ Browser. Third parties who provide us with web beacons or pixels may have the ability to link the information they collect about you when you use the Website with other information they collect about you elsewhere on the Internet, including but not limited to your PII or information about the device you are using.